Scenario 1:Market Development
You have the next product that everyone should acquire. You need the words to be befitting of the product.
Scenario 2:Effective Communication
You need to get the next article out, FAST! The exposé will communicate what you intend to communicate, in the most effective way ever.
Scenario 3:Transforming Lives
You are a high profile director called upon to address a congregation of eager listeners. Your WORDS carry weight, influence, power; what you say can transform the lives of the people listening to you.
Scenario 4:Polishing your Publications
You have literature to be released. It might be a book, it might be a newsletter, it might be a research paper. You want to make sure that the finished product is as polished as it can be.
Scenario 5:Casting Words in Stone
Your CEO is making a speech. Your movie is making its debut soon. You need someone to transcribe everything.